A few years ago, I responded to a column in my local newspaper for a business development workshop. One thing that stood out to me, was the Business Canvas.

It wasn’t anything I hadn’t heard before, but it was structured in a way that made me want to learn more. We were asked to take a real-life example in our business and walk it through the process. I’d been wrestling with creating a series of DVD’s as part of my business offering. (Remember DVD’s?) Working with the canvas I discovered that when I reached the distribution process, I hit a brick wall.

It wouldn’t be profitable to charge a competitive price and get them delivered in a timely fashion.

In laypersons terms I’d of lost my shirt.

A few years later DVD’s became yesterday’s news.

I became a believer.

I began using The Business Canvas with every person I worked with who was making the jump into entrepreneurship  and I still use it when I’m trying to decide if an investment is going to reap a return.


It will tell you whether you have the necessary components in place to move forward with your idea. If not, what needs to happen to get there. It doesn’t take ten years. Based on your level of commitment we get through it in four weeks.

It doesn’t explore your passion, desire, level of commitment or things like that.

It examines the business side of business. The concrete things like:

  • Your start up needs.
  • What’s the financial investment to get you up and running.
  • What’s your revenue stream?
  • How do you market or distribute your product or service?

If you want to know more you can schedule a discovery call here