too oftenThis wasn’t going to be my post for the week but I had a conversation with someone that got me to thinking. You know, thinking about the stuff we do  because someone told us we’re SUPPOSED to do it. I was asked this question: When I’m marketing a program or webinar how often should I contact people to remind them to show up?

Good question. Here’s my thoughts.

  • Huh? Okay. There are a lotta people who sign up for stuff with really no intention of attending or using it as a just in case I have an open time slot…….” You can personally deliver the invitation a dozen times and even include a dozen roses and a box of chocolates and they ain’t coming. Maddening isn’t it? You may find this hard to believe and I’ll tell you up front, I am guilty of doing this from time to time, I don’t wanna hurt your feelings. Crazy, huh? I’m not coming and chances are you have a hundred people hanging on every word so you aren’t really going to miss me, but, just in case you are checking you’ll see my smiling face on the registration form! If I get caught I’ll tell you I’m gonna catch the replay.

That leads me to the second reason people register for our events and it can be semi legitimate.

  • I’m gonna catch the replay. I am guilty as charged here. I registered for two webinars at roughly the same time this afternoon from two folks I like super admire and have absolute 1000% credibility with me. It’s like choosing between seeing The Beatles or The Rolling Stones. (Don’t judge me I’m old!) Sometimes, I’ll register in the hope of catching the replay.

Back to my friends original question. How often is too often?

  • A thank you for registering email is required. It lets me know I’m good to go and it gives me the date, time, and location, and allows me to put it on my calendar. For us busy folks, like me and you, that’s a lifesaver. I can’t tell you how many times my Google alarm saved my bacon!
  • A reminder email or text the night before. I’m not foolish enough to believe that you’re just sitting around counting the hours and minutes until you get to be exposed to my wisdom. A gentle nudge the night before, is a reminder.
  • “We’re starting in an hour……” When folks register for any of my offerings I ask for a cell number. That’s so an hour before I start they’ll get a text message from me.
  • Thanks for attending or sorry you missed it email. This is just plain old polite! Maybe I’m not buying from you this time but I may in the future and I took the time to listen to you and stick around until the end of your webinar. You SHOULD thank me! If I didn’t make the live session there might be a link to the replay. Ya never know.

One word of caution. The other day I received an email wondering why I didn’t take advantage of the hosts offer. It suggested that I didn’t really see the value in their service and maybe their coaching wasn’t for me. Did I know I was one of only a few people who didn’t register for the next offering?

I wrote back and told the host I have never bee motivated by guilt and never would be. If you’d like me to reconsider your offering there are other ways of doing it.

Really quick coz I know ya gotta go and I’ve gone on a whole lot longer than I intended. You may not wanna buy right now for a host of reasons. If someone doesn’t bite at your offer your email may want to contain a brief survey as to why. I rarely buy on the first email unless it’s someone I’ve worked with in the past. I usually wait a minimum of twenty four hours even if I am suffering from the “shiny object syndrome” that day.”

So lets recap before you go on with your life.

My suggestion is a maximum of four emails

A thank you for registering email

A reminder email or text the night before.

 A “We’re starting in an hour.” email

A thanks for attending or sorry you missed it email.

Have a great day and you can reach me, as always, at John@NewCareerCreations.com

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How Often is Too Often
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