Expecting business or any sort of relationship to develop from a few emails and a free gift offer is like betting the mortgage payment on a 99 to 1 shot at the track.
Category: marketing
Building Your Business One Relationship at a Time
Marketing Messiah Russell Brunson said in a recent podcast. “Five good friends beats a hundred thousand subscribers any day.” I saw him as potentially one of those “good friends.”
There is No Business Like Your Business!
Can I tell you a story? A few years ago I received a call from the owner of a local nursery. He was teetering on the brink of disaster and the bank, which held a note on the business, decided it was time to get involved. They nursery sold flowers and vegetable plants; shrubs and […]
The New Normal
I wanna tell you a story. You know the area on your web page where in big bold letters it says CONTACT ME? Someone contacted me. Someone I didn’t know. They wanted to set up a face to face meeting with me. They’d heard about the work I was doing with fledgling entrepreneurs and wanted […]
What "New Marketing" Really Means
Can we talk? I’ve been wanting to share my thoughts on the “new” marketing for some time. Why? I know some really honest people, chock full of integrity, not so much concerned about earning seven figures as they are getting paid for the value of what they share with the rest of us and as […]